The family name linked to the Swiss watchmaker Swatch Group through its controlling shareholder Nicolas Hayek is Hayek.
Nicolas Hayek helped create the modern Swatch Group by leading the merger of ASUAG and SSIH in 1983. The new group combined important Swiss watch interests and launched the Swatch watch, a colorful, relatively affordable quartz product that helped revive Switzerland’s watch industry during the quartz crisis.
Hayek served as chairman of the group, while his son Nick Hayek became chief executive and later chairman. The Hayek family’s holding company, Hayek Pool, has been a major shareholder. Swatch Group owns brands including Omega, Longines, Tissot, and Swatch.
Swatch is therefore both a brand and part of a larger corporate group. It is not correct to call every watch made by the group a Swatch: Omega and Longines, for example, are separate brands with different histories and market positions.