The Tan family name is associated with Jollibee Foods Corporation, founded by Tony Tan Caktiong in the Philippines in 1978.
Tony Tan Caktiong and his family began with an ice-cream parlor in Quezon City. The business added hot meals and sandwiches after customers showed stronger demand for savory food. In 1978, it became Jollibee, a fast-food brand that adapted its menu to Filipino tastes.
Jollibee grew into the largest fast-food company in the Philippines and expanded internationally through both its flagship restaurants and acquisitions. Its portfolio has included brands such as Chowking, Greenwich, Red Ribbon, Mang Inasal, and the international chain Coffee Bean & Tea Leaf.
Jollibee is sometimes mistaken for a company founded by a Western fast-food corporation because of its burger-and-chicken menu. Its origins, however, are Filipino, and the Tan family's business remains central to its corporate history.