Which family founded the Mars company, maker of M&M's and Snickers?

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The Mars family founded Mars, the confectionery company behind M&M's and Snickers.

Frank C. Mars began making candy in the early twentieth century, and his son Forrest E. Mars Sr. joined the business in 1929. Forrest helped develop products and international operations that transformed the company into a major food manufacturer.

Mars introduced the Milky Way bar in 1923 and later became associated with brands such as M&M's, Snickers, Twix, and Uncle Ben's. The company is privately held, which distinguishes it from many large publicly traded food corporations.

People sometimes confuse Mars with Hershey because both are major American chocolate companies. Mars is also active beyond confectionery, with businesses involving pet care, food, and veterinary services. Its ownership remains tied to descendants of the founding family.

Source: Wikipedia · fact-checked Sept. 2026

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