Which experience-gift company was founded by Dragon Rachel Elnaugh?

Rachel Elnaugh founded the experience-gift company Red Letter Days.

The business sold vouchers for experiences rather than conventional physical presents. Customers could buy activities and special outings as gifts, helping popularise the experience-gift category in the United Kingdom during the 1990s and early 2000s.

Red Letter Days is sometimes confused with later voucher companies such as Buyagift or Virgin Experience Days. Those brands operate in a similar market, but they are not the company founded by Elnaugh. The business became closely associated with her public profile and helped lead to her appointment as an original Dragon on the BBC programme.

The company later encountered financial difficulties and was acquired by Dragons’ Den investor Peter Jones. That episode is often remembered alongside Elnaugh’s television career, but founding Red Letter Days and later ownership of the business are separate parts of its history.