Steven Bartlett was the youngest Dragon to join the main panel of the British Dragon's Den.
Bartlett joined the regular Dragon's Den panel in 2022, aged 29. His appointment brought a notably younger investor to the programme and reflected the growing importance of digital businesses, social media and technology-led brands in British entrepreneurship.
He co-founded Social Chain, a social-media marketing agency, with Dominic McGregor. The company developed campaigns for brands and became the foundation of Bartlett's public reputation as a technology and marketing entrepreneur. He also became known for presenting the podcast The Diary of a CEO.
The age claim refers to joining the main British panel, not to appearing as a guest investor or to the age of every Dragon at the time of their first television appearance. Bartlett's arrival therefore marked a generational change in the show's investor lineup.