Which entrepreneur secured a Dragon's Den deal for Reggae Reggae Sauce?

Levi Roots secured a Dragon's Den deal for Reggae Reggae Sauce.

Roots appeared on the programme as the founder of the Caribbean sauce brand and presented his product to the investors. The pitch helped bring the brand to a much wider audience and became one of the programme's best-known food-business stories.

The product was developed from Roots's jerk barbecue sauce and is associated with Caribbean flavours. The business later expanded beyond its original sauce into a broader range of food products and branded items.

Levi Roots is the stage name of Keith Valentine Graham, a British-Jamaican musician, chef and entrepreneur. The deal is often remembered because it connected a distinctive personal brand, a clear food proposition and television exposure; the answer is the entrepreneur, not the sauce itself or the investors involved.