Levi Roots pitched the Reggae Reggae Sauce business on Dragons' Den in 2007.
Roots appeared on the programme as the founder and public face of a Caribbean-style jerk barbecue sauce. His lively presentation, musical background and distinctive product made the pitch one of the most memorable in the British show's history.
The business received a joint offer from Peter Jones and Richard Farleigh: £50,000 in exchange for a share of the company. That deal helped the sauce move from small-scale sales toward wider manufacturing, supermarket distribution and a broader branded food range.
This question asks for the entrepreneur, not the product or the Dragons who made the offer. Reggae Reggae Sauce is the brand, while Levi Roots is the stage name of Keith Valentine Graham, the musician and food entrepreneur who presented it.