Rob Law pitched the children's travel product Trunki on Dragon's Den.
Rob Law is the British designer and entrepreneur behind Trunki, a ride-on suitcase designed for children. He presented the product on Dragon's Den while seeking investment, but the pitch did not produce a deal with the dragons.
Despite that televised setback, Trunki became a successful product. Its design lets children sit on and ride the case in suitable airport or travel settings, giving it a distinctive position in the children’s luggage market. The brand later gained international recognition.
The story is often remembered because it illustrates that rejection on Dragon's Den does not necessarily prevent commercial success. Trunki’s later performance should not be confused with the result of the pitch itself: Rob Law is the entrepreneur, and the product is the children’s ride-on suitcase.