Levi Roots pitched Reggae Reggae Sauce on Dragon's Den.
Levi Roots is the stage name of Keith Valentine Graham, a Jamaican-British musician, chef and entrepreneur. He presented his Caribbean-style sauce on the BBC programme and subsequently developed a broader food brand built around the Reggae Reggae name.
The pitch became one of Dragon's Den's best-known moments because it combined a distinctive product, a strong personal identity and a memorable presentation. The sauce moved from a small entrepreneurial venture into mainstream retail, restaurants and other branded products. Its success helped make Roots a widely recognised food entrepreneur as well as a musician.
This question concerns the pitcher, not the amount requested or the precise investment terms. Those are separate details that are often repeated alongside the story. The canonical answer is Levi Roots, while his legal name is Keith Valentine Graham.