Levi Roots pitched Reggae Reggae Sauce on the BBC show Dragon's Den.
Roots, whose real name is Keith Valentine Graham, appeared on the programme as a musician and entrepreneur. He presented his Caribbean-style sauce and sought investment to expand production and distribution.
The pitch became one of Dragon's Den's most memorable success stories because Roots combined a distinctive product with a strong personal brand and musical performance. The sauce developed into a wider food business under the Levi Roots name.
The name “Reggae Reggae Sauce” is the product being pitched, while Levi Roots is the entrepreneur. Those two answers are related but not interchangeable, which is why the question asks who made the pitch.