Which entrepreneur joined the British show Dragon's Den as a Dragon in 2021?

Steven Bartlett joined the British show Dragon's Den as a Dragon in 2021.

Bartlett became a Dragon for the programme's nineteenth series. He was known for co-founding Social Chain, a social-media marketing agency, and for presenting The Diary of a CEO podcast. His career gave the panel a younger investor whose experience was closely connected with digital media, online communities and technology-led businesses.

His appointment was notable because he was 28 when he joined, making him the youngest Dragon in the programme's history at that point. The addition reflected the growing importance of internet businesses and creator-led brands in the types of companies seeking investment.

Bartlett is sometimes confused with later panel newcomers because Dragon's Den has continued to rotate investors. The year 2021 identifies his arrival, while the nineteenth-series detail places it within the show's chronology. His role is as an investor on the British edition, not as the creator of the international format.