Sara Davies joined the BBC's Dragon's Den as a dragon in series 17 in 2019.
Davies is the founder of Crafter's Companion, a company that developed products and tools for craft enthusiasts. She built the business after identifying a market for a device that made card-making easier, then expanded its product range and international reach.
Her arrival added a specialist perspective rooted in product development, retail and direct-to-consumer business. She became one of the programme's prominent female investors and was the youngest female dragon when she joined the panel.
Sara Davies is sometimes confused with other public figures named Sara or Sarah. The relevant entrepreneur is the British businesswoman behind Crafter's Companion, not the American entrepreneur Sara Blakely or the broadcaster Sara Cox.