Which entrepreneur joined Dragon's Den in 2022 as the founder of Social Chain?

Steven Bartlett joined Dragon's Den in 2022 as the founder of Social Chain.

Bartlett is a British entrepreneur, author and podcaster who co-founded Social Chain, a social-media marketing agency. His career was built around digital communities, online advertising and brand communication, areas that became increasingly important to modern start-ups.

He joined the British Dragon's Den panel in 2022, bringing a younger and strongly digital perspective to the programme. This distinguishes him from Nick Jenkins, whose major business association is the online greeting-card company Moonpig, and from the show's long-established retail investors.

Bartlett's wider public profile also includes The Diary of a CEO podcast and books about entrepreneurship and personal development. Those activities are separate from his role as a dragon, but they helped make him familiar to audiences before his television appointment.