Steven Bartlett joined Dragons' Den as a Dragon in 2022, becoming the panel's youngest regular investor.
Bartlett joined the British programme for its twentieth series, which aired from 2022. He became known as a technology and media entrepreneur after co-founding Social Chain, a social-media marketing company. His background gave the panel a Dragon associated with digital businesses, online communities and modern brand-building rather than primarily traditional retail or manufacturing.
His appointment was significant because he was younger than the other regular investors when he joined. The programme has repeatedly refreshed its panel, and Bartlett's arrival represented a generational change in the type of company and marketing model discussed in the den.
The date and series can be confused with the arrival of earlier Dragons such as Nick Jenkins, Touker Suleyman and Tej Lalvani. Those investors joined in different periods. Bartlett's defining milestone is his appointment for series 20 in 2022, not the founding date of Social Chain or the launch date of his podcast and media work.