Which entrepreneur is the real name of Dragon's Den food-business success story Levi Roots?

Keith Valentine Graham is the real name of Dragon's Den entrepreneur Levi Roots.

Roots used the stage name Levi Roots while building his music career and food business. He became widely known after appearing on Dragon's Den with Reggae Reggae Sauce, a Caribbean-style barbecue sauce that secured investment and later achieved major retail success.

The name Levi Roots is therefore a professional identity rather than his birth name. Public references commonly use both names, but the middle name and order matter when identifying the canonical answer. Similar-sounding alternatives are not supported by the biographical record.

Roots was born in Jamaica and moved to the United Kingdom as a child. His story connects music, Caribbean food culture and entrepreneurship, making his Dragon's Den appearance one of the show's most recognisable examples of a personal brand becoming a national food company.