Peter Jones is the longest-serving original investor on Britain's Dragon's Den.
Jones has been part of the British panel from the programme’s launch in 2005, making him the only original dragon to remain continuously associated with the series across its changing lineups. His investments and questioning often focus on technology, consumer products and businesses with room to expand.
As an entrepreneur, Jones is linked with ventures in mobile phones, technology and media. His continuing presence gives the show a direct connection to its first series, even as other original investors departed and newer dragons arrived.
Viewers sometimes describe every long-standing dragon as “original,” but the term properly refers to the investors present in the first lineup. Jones’s uninterrupted tenure is why he is identified as the longest-serving original investor.