Rob Law invented the Trunki children's suitcase after appearing on the British TV show Dragon's Den.
Trunki is a ride-on, hard-shell suitcase designed for young children. Its shape allows a child to sit on and ride the case while travelling, while the interior provides space for belongings. The product was created by British designer and entrepreneur Rob Law.
Law presented the idea on Dragon's Den, the BBC business programme in which entrepreneurs seek investment from wealthy businesspeople known as dragons. The pitch helped make both Law and the unusual suitcase widely recognisable to British television audiences.
Trunki is sometimes mistaken for an ordinary children's luggage brand or confused with other ride-on travel products. The distinctive name refers specifically to Law's children's suitcase. The product's combination of luggage and ride-on toy is the central feature that distinguishes it from standard wheeled cases.