Which entrepreneur founded Yo! Sushi and appeared as an original investor on Dragons' Den?

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Simon Woodroffe founded Yo! Sushi and appeared as an original investor on Dragons' Den.

Woodroffe launched Yo! Sushi in London in 1997, introducing a distinctive conveyor-belt dining concept to the UK market. The brand's name and theatrical restaurant design helped make it especially recognisable during the expansion of sushi dining in Britain.

When the BBC launched its British Dragons' Den series in 2005, Woodroffe was one of the five original investors. His business background made him a natural fit for the programme, which focuses on entrepreneurs seeking money, expertise and commercial connections.

The founder is sometimes confused with the investors who remained on the programme for many more years. Woodroffe's restaurant company and his television role are separate facts, but together they explain why he was presented as a prominent entrepreneur on the original panel.

Source: Wikipedia · fact-checked Oct. 2026

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