Rachel Elnaugh founded the Red Letter Days experience-gift company before joining Dragon's Den.
Red Letter Days sold vouchers for experiences such as driving activities, short breaks and leisure events. Elnaugh co-founded the company in 1989 and developed it into a prominent British experience-gifting business.
She became one of the original dragons when the British series launched in 2005. Her time on the panel was relatively brief compared with some other investors, and she left after the second series.
Red Letter Days later encountered financial difficulties and entered administration in 2005. The business was subsequently acquired by Peter Jones, creating a notable connection between two original Dragon's Den investors. The company should not be confused with ordinary gift-card retailers because its core offering is experience-based activities.