Rob Law founded the children's luggage company Trunki featured on Dragon's Den.
Law is a British product designer and entrepreneur who developed Trunki as ride-on luggage for children. The case allows a child to sit on it while travelling, giving the product a practical feature beyond ordinary suitcases. Law presented the idea to the Dragons, but the panel did not invest.
Trunki’s later success made Law’s appearance especially memorable. The company expanded the product line and built a strong reputation in children’s travel products, while the original pitch became a frequently discussed example of a business that did not need a Dragon deal to grow.
The company name and founder are sometimes confused: Trunki is the product and brand, whereas Rob Law is the entrepreneur who created it. Keeping those roles separate gives the single canonical answer required here.