Rachel Elnaugh founded the British gift-experience company Red Letter Days and became an original Dragon on Dragon's Den.
Red Letter Days offered customers experience-based gifts, including leisure and entertainment activities, rather than conventional physical presents. Elnaugh built the company before joining the original panel of the BBC programme, bringing direct experience of creating and marketing a consumer brand.
Her Dragon's Den role is part of the company's wider business story. She appeared on the initial panel with Peter Jones, Duncan Bannatyne, Doug Richard and Simon Woodroffe. The programme later featured several other entrepreneurs whose companies became widely recognised, but Elnaugh's Red Letter Days was already an established business linked to an original investor.
Red Letter Days can be confused with other experience-gift businesses because the category includes many similar products. The specific association here is Elnaugh as founder and original Dragon, not a later investor or a contestant who pitched an unrelated gift company.