Which entrepreneur founded Reggae Reggae Sauce and appeared as Levi Roots on Dragon's Den?

Keith Valentine Graham founded Reggae Reggae Sauce and appeared as Levi Roots on Dragon's Den.

Levi Roots is the stage name of Graham, a Jamaican-born British musician, chef and entrepreneur. He used his musical identity when presenting his sauce business, making the pitch distinctive as well as commercially focused.

His sauce had roots in Caribbean cooking and was initially sold in a smaller-scale setting before the Dragon's Den appearance. Investment from Peter Jones and Richard Farleigh helped the business move toward broader manufacturing and distribution.

A common mix-up is to treat Levi Roots as the entrepreneur's legal name. It is his public and professional name; the full personal name given in biographical sources is Keith Valentine Graham. The brand later expanded beyond sauce into other Caribbean-inspired food products and restaurant activity.