Rachel Elnaugh founded Red Letter Days, the gift-experience company associated with her Dragons' Den career.
Elnaugh launched Red Letter Days in 1991. The company sold vouchers for experiences such as driving, flying and other leisure activities, giving customers an alternative to buying conventional physical gifts.
She became one of the original investors on the British version of Dragons' Den when the programme began in 2005. Her entrepreneurial background made the company a natural part of her public profile, although Red Letter Days later experienced serious financial difficulties.
A frequent confusion is treating Red Letter Days as a product created for the television programme. It was an established business founded years before the BBC series started.