Rachel Elnaugh founded Red Letter Days before becoming a Dragon on the UK series Dragons' Den.
Red Letter Days is an experience-gift business, offering customers activities and memorable occasions rather than conventional physical presents. Elnaugh established the company in 1989, building the entrepreneurial background that later led to her role on the original British Dragons' Den panel.
Her business is sometimes confused with companies founded or owned by other Dragons. Peter Jones, Deborah Meaden and James Caan all had substantial commercial careers, but Red Letter Days is specifically associated with Elnaugh. That distinction makes the company a useful way to identify her.
Elnaugh joined the television programme when the British version began in 2005. The show asks investors to judge businesses in real time, but a Dragon's personal entrepreneurial history is separate from the businesses presented by contestants. Red Letter Days was Elnaugh's own prominent venture before her television work.