Rachel Elnaugh founded Red Letter Days before becoming a Dragon on the British programme Dragons' Den.
Red Letter Days was a gift-experience company offering activities and memorable events rather than conventional physical presents. Elnaugh built the business during the 1990s and became one of the entrepreneurs associated with Britain's growing experience-gift market.
She joined the original Dragons' Den panel when the British series began in 2005. Her background gave her particular relevance when contestants presented consumer products, gift concepts and experience-based businesses.
Elnaugh later left the panel after the early series. Her business history is sometimes confused with that of other Dragons who owned retail or leisure companies, but Red Letter Days is specifically associated with Elnaugh. The company subsequently underwent financial difficulties and changed ownership, a reminder that entrepreneurial television success and long-term corporate stability are separate questions.