Which entrepreneur founded Red Letter Days and later became an original dragon on BBC's Dragons' Den?

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Rachel Elnaugh founded Red Letter Days and later became an original dragon on BBC's Dragons' Den.

Red Letter Days was an experience-gift business offering activities and memorable occasions rather than conventional physical presents. Elnaugh built the company during the 1990s, and its profile helped establish her reputation as an entrepreneur before she joined the BBC programme.

Elnaugh was one of the five original dragons in the first series, alongside Peter Jones, Duncan Bannatyne, Simon Woodroffe and Doug Richard. Her experience was especially relevant to the show's theme because she had created and operated a consumer brand before taking on the role of investor.

A common mix-up is to attribute Red Letter Days to Deborah Meaden, who later became one of the show's best-known dragons. Meaden is associated with a broad range of investments made on the programme, but Elnaugh was the entrepreneur who founded the experience-gift company and sat on the original panel.

Source: Wikipedia · fact-checked Oct. 2026

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