Which entrepreneur founded Red Letter Days and later appeared as an original Dragon on Dragon's Den?

The story behind the answer

Rachel Elnaugh founded Red Letter Days and later appeared as an original Dragon on Dragon's Den.

Red Letter Days was a gift-experience company offering activities and memorable events rather than conventional physical presents. Elnaugh became its founder and built a public profile as an entrepreneur before joining the original Dragon's Den investor panel.

Elnaugh was one of the investors associated with the programme when the British series began. Her participation is sometimes overlooked because the panel changed substantially over the show's long run, while later Dragons became more familiar to newer viewers.

Red Letter Days is also part of the programme's wider business-history story. The company later encountered serious financial difficulties and entered administration in 2005. Another company, Buyagift, subsequently acquired parts of the business. That later episode should not be confused with Elnaugh's original role as founder or with the separate entrepreneurs who pitched products on the show.

Source: Wikipedia · fact-checked Oct. 2026

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