Hilary Devey founded Pall-Ex before appearing as a dragon on the British series Dragons' Den.
Pall-Ex is a palletised freight distribution network created by Devey in the United Kingdom. The business developed a system for moving palletised goods through a network of regional logistics partners, giving Devey a substantial background in transport and supply-chain operations.
That experience distinguished her from dragons whose careers were concentrated in retail, property, technology or consumer brands. On television, she assessed entrepreneurs while drawing on the practical pressures of building and operating a large logistics company.
Pall-Ex is sometimes confused with a conventional parcel-delivery company. Its defining focus is palletised freight distributed through a member network. Devey’s later television profile brought the company’s founder to a much wider audience.