Sara Davies founded Crafter's Companion before becoming a Dragon's Den investor.
Crafter's Companion began as a craft-products business founded by Davies while she was a student. Its early success was connected to a tool designed to help envelope making, and the company later expanded into a broader range of crafting products, tools and materials.
Davies's experience building that company explains why she became a notable addition to Dragon's Den. Unlike an investor known only for finance, she could draw on experience developing products, managing a brand and selling to consumers. She joined the British programme as a dragon in 2019.
The company is often confused with the television show because both are strongly associated with Davies's public profile. Crafter's Companion is her business; Dragon's Den is the programme in which she later invested in other entrepreneurs. Those are separate roles.