Which entrepreneur created Yo! Sushi and became an original dragon on Dragon's Den?
Answer
Simon Woodroffe
Simon Woodroffe created Yo! Sushi and became an original dragon on Dragon's Den.
Woodroffe founded Yo! Sushi in London in 1997. The restaurant used a conveyor-belt service system, allowing customers to select dishes as they passed by. The concept made sushi feel more accessible and introduced a distinctive visual format to casual dining in Britain.
His business career extended beyond the restaurant chain. The Yo! brand was later applied to other ventures, including hotels and related hospitality ideas. Woodroffe's experience in designing customer experiences was part of what he brought to the Dragon's Den panel.
The name can be confused with other original dragons because the first series included several prominent British entrepreneurs. However, Woodroffe is the one linked to Yo! Sushi, while Bannatyne, Jones, Elnaugh and Richard had different business backgrounds.