Rob Law created Trunki, the ride-on suitcase featured on BBC's Dragons' Den.
Law developed the product after identifying a need for child-friendly luggage. Trunki is designed to let young children sit on and ride their suitcase while travelling, and its distinctive design became the basis of the brand's identity.
The product is closely associated with Dragons' Den because Law pitched it on the British programme. The appearance helped bring Trunki wider public attention, although the business's development also involved product design, manufacturing and retail distribution beyond the television pitch.
A common mix-up is confusing Trunki with other travel products shown on the programme. Trunki is the product name, while Rob Law is its British creator and the founder associated with the brand.