Rob Law created the Trunki ride-on suitcase shown on Dragon's Den.
Law is a British product designer and entrepreneur who developed Trunki as a child-friendly travel case. The design allows children to sit on the case and move along on its wheels, addressing a familiar problem for families travelling through airports and stations.
Law's appearance on Dragon's Den became famous because the Dragons rejected the pitch. Despite that televised setback, Trunki went on to become a successful consumer product and an example of a business that did not need a Dragon's investment to achieve commercial traction.
The product's name and creator are sometimes confused with other famous Dragon's Den entrepreneurs. Levi Roots is associated with Reggae Reggae Sauce, while Tom Pellereau is associated with the nail-care product Stylfile. Rob Law belongs to a different part of the programme's history: product design and children's travel equipment.