Shaun Pulfrey created the Tangle Teezer hairbrush before pitching it on Dragon's Den.
Pulfrey worked as a hair colourist and developed the brush to address a practical problem he encountered in salons: removing tangles without causing unnecessary pulling or discomfort. The product's flexible teeth and compact form distinguished it from traditional rigid brushes.
His business journey illustrates an important part of the Dragon's Den format. The televised pitch is only one stage of product development; the entrepreneur must also refine the design, build manufacturing capacity and persuade retailers that customers will buy it.
Pulfrey is sometimes confused with other British inventors whose products appeared on the programme. The Tangle Teezer is specifically associated with Pulfrey, while other well-known pitches involved products such as the Trunki children's ride-on suitcase and the Reggae Reggae Sauce brand.