Which entrepreneur created the Tangle Teezer, first pitched on Dragon's Den in 2007?

The story behind the answer

Shaun Pulfrey created the Tangle Teezer, which he first pitched on Dragon's Den in 2007.

Pulfrey was a professional hair colourist who developed a brush intended to detangle hair without pulling it as harshly as conventional brushes. He initially called the product the Hairvator and sought investment on the BBC programme. The Dragons did not invest, making the pitch a famous example of a business that succeeded without a televised deal.

The product was later relaunched under the Tangle Teezer name. Its flexible teeth became the central design feature, and the company expanded from a specialist hair tool into an international retail brand.

The story is often remembered because the programme's outcome and the product's later success appear to conflict. However, the Dragons' refusal was real, and it does not mean the business failed. Pulfrey continued developing and marketing the product independently.

Source: Wikipedia · fact-checked Oct. 2026

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