Levi Roots created the Reggae Reggae Sauce brand before appearing on Dragon's Den.
Roots, whose real name is Keith Valentine Graham, developed the Caribbean-style sauce from a family recipe and presented the business opportunity on the BBC programme. His pitch helped turn a small food venture into a widely recognised retail brand.
The product is closely associated with Jamaican cooking and with Roots's identity as a musician and entrepreneur. The Dragon's Den appearance is often remembered because it connected a personal recipe, a distinctive brand and a scalable supermarket opportunity.
This question asks who created the brand, not which dragons made the deal or what percentage of the company was discussed. Those are separate facts about the same famous pitch and should not be substituted for the entrepreneur's name.