Which entrepreneur created the Dragon's Den business Trunki?

Rob Law created Trunki, the children's ride-on suitcase associated with Dragon's Den.

Law designed the product as luggage that children could sit on and ride through airports. The design was intended to make travelling with young children more manageable while giving the suitcase a playful, recognisable form.

The Trunki pitch became one of the programme's most discussed business stories because the product did not secure an investment from the Dragons. Despite that televised outcome, the brand went on to become commercially successful and widely recognised in travel retail.

Trunki is often incorrectly attributed to an investor because the product is so closely associated with the programme. Rob Law was the entrepreneur and product designer; he was not one of the Dragons on the panel.