Rob Law created the children's travel case Trunki before appearing on BBC's Dragon's Den.
Law is a British product designer and entrepreneur who developed Trunki through Magmatic. The case was intended to make journeys easier and more enjoyable for children, combining storage with a ride-on form that could be pulled along by an adult.
His appearance on Dragon's Den introduced the product and its founder to a large television audience. The programme is often remembered for memorable pitches even when the entrepreneur does not receive an offer, and Trunki became a notable example of a product whose later commercial story extended beyond the studio negotiation.
Rob Law should be distinguished from the investors who assessed the pitch. The Dragons were potential backers, whereas Law was the product's creator and business founder. Trunki is the brand name; Law is the person linked to its invention and development.