Steven Bartlett co-founded Social Chain before becoming a Dragon on the BBC's Dragons' Den.
Social Chain was a social-media marketing company founded by Bartlett and Dominic McGregor. The business became known for using online communities, influencer campaigns and social-first marketing to build attention for brands.
Bartlett's experience was unusual among Dragons because much of his public business identity came from the digital economy rather than traditional retail, manufacturing or finance. He joined the BBC panel in 2022 and brought that technology and social-media perspective to pitches.
Social Chain is not the same enterprise as Bartlett's later podcast and media work. The question concerns the company he co-founded before joining the programme, rather than a brand he later promoted or a business pitched by another contestant.