Which entrepreneur brought Reggae Reggae Sauce to Dragon's Den?

Levi Roots brought Reggae Reggae Sauce to Dragon's Den.

Levi Roots is the stage name of Keith Valentine Graham, a Jamaican-British musician, chef and entrepreneur. He presented his Caribbean-style barbecue sauce on Dragon's Den, where the pitch helped turn a small food idea into a widely recognised consumer brand.

The sauce became associated with reggae-inspired branding and Jamaican culinary influences. Its television appearance is remembered as one of the programme's most prominent food pitches because the entrepreneur combined a distinctive personal story with a product that could be sold through mainstream retail.

Reggae Reggae Sauce is often used as shorthand for Roots's entire business, but the entrepreneur developed a broader food brand around the product. The answer is therefore the person who pitched the sauce, not one of the investors who evaluated the proposal.