Sara Davies became a Dragon's Den investor in series 17, first appearing in 2019.
Davies is a British entrepreneur who founded Crafter's Companion, a company serving the craft and creative-products market. Her experience building a product business from an early-stage idea gave her a perspective distinct from investors known mainly for retail, property or corporate finance.
She joined Dragon's Den in the late 2010s, when the programme continued to refresh its panel while retaining long-serving investor Peter Jones. Her arrival also made her one of the show's younger regular dragons at the time.
The year and series number are both important identifiers. Other women on the panel, including Kelly Hoppen and Jenny Campbell, joined in different periods. Davies's role is specifically linked to series 17, which began her regular participation in the programme.