Steven Bartlett became a Dragon's Den investor in 2021, becoming the youngest member of the UK panel.
Bartlett joined the programme for its nineteenth series. He was born in Botswana and became known as the co-founder of Social Chain, a social-media marketing agency. His career was built around digital media, online communities and entrepreneurship rather than traditional retail or manufacturing.
His appointment brought a younger, technology-focused perspective to the panel. It also reflected how the kinds of businesses pitched on Dragon's Den had expanded: founders increasingly presented social-media brands, online services, subscription models and digital marketing companies.
Bartlett is also associated with The Diary of a CEO, a podcast and media brand featuring interviews with business leaders and public figures. His exact age and series number are useful distinctions because he joined after several previous generations of dragons had already established the programme.