Steven Bartlett became a Dragon on the British series Dragons' Den in 2022.
Bartlett is an entrepreneur, author and media personality who co-founded the social-media marketing agency Social Chain. His business career was closely connected with digital communication, online audiences and technology-led companies, which gave the panel a newer perspective on internet businesses.
He joined the BBC programme for its nineteenth series, becoming one of the youngest people to serve as a Dragon. His appointment reflected the growing importance of digital brands, social media and creator-led businesses in the modern investment environment.
Bartlett is sometimes confused with Nick Jenkins, who also had a strong technology background, or with Tej Lalvani, who joined the panel earlier. Bartlett's defining arrival date is 2022. His public profile also comes from The Diary of a CEO podcast, but that podcast is separate from his role on Dragons' Den.