Which entrepreneur became a Dragon on the British programme Dragon's Den in 2021?
Answer
Steven Bartlett
Answer
Steven Bartlett
Steven Bartlett became a Dragon on the British programme Dragon's Den in 2021.
Bartlett joined the investor panel for the nineteenth series, bringing a background in technology, social media and entrepreneurship. He co-founded Social Chain, a social-media marketing agency, and later became known internationally as the host of the podcast The Diary of a CEO.
His appointment was notable because he was 29 when he joined the programme, making him the youngest Dragon in the show's history at that point. His business background differed from that of several earlier investors, whose careers had centred on retail, manufacturing, property or finance.
Bartlett is sometimes confused with Nick Jenkins, who also came from the digital-business world and appeared as a Dragon before him. Jenkins joined the programme in 2015, whereas Bartlett joined in 2021. Bartlett's appointment therefore identifies a specific change in the panel's modern era.
Source: Wikipedia · fact-checked Oct. 2026