Rob Law appeared on Dragon's Den with Trunki, a ride-on children's suitcase.
Law designed Trunki to make travelling with young children easier by allowing a child to sit on and pull the small, brightly coloured case. He presented the product on Dragon's Den, but the Dragons did not make an investment deal with him.
Despite that television setback, Trunki became a successful travel-product brand. Its distinctive shape, child-focused function and colourful designs helped it stand out from conventional luggage. The story is often used as an example of a business that grew without accepting a Dragon's money.
Trunki is sometimes incorrectly described as a toy rather than luggage, and some summaries confuse Law's appearance with a successful on-screen deal. The key fact is that the entrepreneur was Rob Law and that the product later achieved commercial success outside the programme's investment agreement.