Which entrepreneur appeared on Dragons' Den with Reggae Reggae Sauce?

Levi Roots appeared on Dragons' Den with Reggae Reggae Sauce.

Levi Roots, the stage name of Keith Valentine Graham, presented his jerk barbecue sauce to the dragons in 2007. The sauce was already linked to his Jamaican heritage and musical identity, and the televised pitch helped turn the product into a nationally recognised brand.

The appearance became one of the programme's most memorable business stories because it combined a distinctive product, a strong personal brand and a clear route into the food market. Reggae Reggae Sauce subsequently expanded into a wider range of Caribbean-inspired food products.

Levi Roots is sometimes mistaken for a fictional character or for the name of the sauce itself. Levi Roots is the entrepreneur and performer; Reggae Reggae Sauce is the product he pitched. The entrepreneur's birth name is Keith Valentine Graham.