Which Dutch architect designed Prada's New York Epicenter store?

The Dutch architect who designed Prada’s New York Epicenter store was Rem Koolhaas.

Koolhaas worked with his practice, the Office for Metropolitan Architecture (OMA), on Prada’s experimental Broadway store in Manhattan. The first Prada Epicenter opened in December 2001 in the former Guggenheim Museum SoHo space, treating retail as a cultural and architectural experience rather than a conventional shop.

The interior is known for a dramatic zebrawood wave that rises from street level toward the lower floor. The design also includes movable display cages suspended from ceiling tracks and a fold-out stage for events. These features made the store adaptable and theatrical while keeping the merchandise presentation central.

The name Epicenter refers to Prada’s group of concept stores developed with prominent architects. Herzog & de Meuron designed another major Prada Epicenter in Tokyo, which helps explain why that firm can appear among plausible alternatives. Frank Gehry and Zaha Hadid were not the designers of the New York location.