Which Dragons' Den product was created by inventor and hairdresser Shaun Pulfrey?
Answer
Tangle Teezer
Answer
Tangle Teezer
Tangle Teezer was created by inventor and hairdresser Shaun Pulfrey.
Pulfrey developed the detangling hairbrush after observing how conventional brushes could pull and damage hair. He presented the product on Dragons' Den, where its unusual shape and proposed market attracted attention. The company later grew into an international haircare brand.
The product's name refers to its purpose: helping remove tangles from hair. It is not the same as Reggae Reggae Sauce, a food brand associated with another well-known Dragons' Den pitch, or Magic Whiteboard, a stationery product.
Tangle Teezer's story is often cited as an example of a television pitch becoming a substantial consumer brand. The business expanded its range beyond the original brush, but the original detangling product remains the central item associated with Pulfrey's pitch.
Source: Wikipedia · fact-checked Oct. 2026