Trunki is a ride-on suitcase designed for children and featured on the British show Dragons' Den.
The product was designed by British inventor Rob Law as a child-sized suitcase that can also be ridden while travelling. Its shape, carry handle and wheels were intended to make luggage more engaging for children while helping parents transport belongings during journeys.
Trunki became one of the most widely remembered products associated with Dragons' Den because the pitch generated substantial public interest even though the entrepreneur did not secure an investment agreement in the Den. A television appearance can therefore create publicity without producing a deal.
Trunki is a brand name, not the generic name for every child’s wheeled suitcase. The product is also sometimes confused with ride-on toys, but its defining purpose is luggage for travel, with the ride-on feature built into the design.