Which Dragon's Den product became famous as Levi Roots' Reggae Reggae Sauce?

The product that became famous as Levi Roots' Reggae Reggae Sauce is called Reggae Reggae Sauce.

Levi Roots, whose real name is Keith Valentine Graham, presented the Caribbean-style barbecue sauce on Dragon's Den. The pitch helped turn the product into a widely recognised supermarket brand and made Roots one of the programme's most memorable entrepreneurs.

The sauce is associated with Jamaican flavours and a musical brand identity. Roots had already developed a reputation as a musician and caterer, and the television appearance connected that personal story with a packaged food business. The brand later expanded beyond its original sauce into other products and commercial opportunities.

People sometimes remember the pitch simply as “Levi Roots sauce”, but that is not the product's canonical name. The proper name is Reggae Reggae Sauce. It is also easy to confuse the television pitch with the later retail success: the programme showed the fundraising negotiation, while the brand's subsequent growth occurred through manufacturing, distribution and supermarket sales.