Trunki became famous as a children's ride-on suitcase after being rejected by the Dragons.
British designer Rob Law presented the ride-on children's suitcase on Dragon's Den. The product was designed to make travelling easier for children by allowing them to sit on and pull the case, while its compact form could still function as hand luggage. The Dragons did not invest in the business.
Despite the televised rejection, Trunki went on to become a successful travel product and won design recognition. Its story is frequently cited as an example of a company succeeding without a Dragon’s investment, although the programme still gave the product substantial public exposure.
The product is sometimes described simply as a ride-on toy, but its defining commercial category is children’s luggage. That distinction makes Trunki the precise answer: it is the branded ride-on suitcase associated with the famous Dragon's Den rejection.